Are you a cake maker running a business, or a business owner making cakes? Here we hope to help you become the business owner your cakes deserve. Welcome to The Business of Cake Making Podcast, hosted by Bronya and Sammie. Our aim is to help anyone who runs a cake business with advice from our extensive experience. We will have useful information, great guests and hopefully a few laughs along the way.
Bronya and Sammie chat about goal setting and how it can help to move your business forward.
Sammie has her usual collection of soundbites, including one of the most important to remember in a pandemic ‘set goals you can control’.
Note: this episode was recorded in December 2020, before Lockdown 3 was announced.
S – Specific
M – Measurable
A – Attainable
R – Relevant/Relatable
T – Time
Give yourself time and Plan for success
Write goals with YOUR values and passion – YOU do YOU!
Following a short break, we have decided to dispense with the Series/Season numbers and just plough through Episode numbers from the start.
We’ve had good news on Covid due to Track and Trace, and Vaccines coming through. So we are looking to 2021 with new hope. Sammie does a round up of how to start planning for a post Covid world, whilst Bronya chats through an essential, but rarely done thing amongst Cake Makers – writing a Business Plan.
Glamour Magazine Article – https://www.glamourmagazine.co.uk/article/can-weddings-go-ahead-2021
Ideal Client Episode – https://www.podbean.com/media/share/pb-ecdez-db4207
Ideal Client Blog Post – https://daisycakecompany.co.uk/ideal-client-for-cake-makers/
Pricing Episode – https://www.podbean.com/media/share/pb-8dbna-e96816
Writing a Business Plan – Things to include:
Client Summary – Ideal Client.
Vision Statement – ‘My Vision is too………..’
Brand Summary – Persona, Voice, Visuals, Promise
Market – what is your market and how do you fit it. Do you have a niche? Who else is in your market/niche?
Is the market saturated in your area, diversify.
Products and Services Summary – what are you offering, what is your style, what you aren’t going to offer (if that’s important)
Pricing and Financial Statement – Set financial goals. Set financial requirements. Set your Pricing.
Processes – establish your processes. Admin, sales journey, if you do deliveries, will you do tasting sessions etc
Marketing Plan – where, how and how often are you going to be marketing. Do you have a budget, and what is it?
In this episode Bronya and Sammie chat to the wonderful Emily Hankins. Known for her beautiful painted cakes, Emily explains why painted cakes became her thing, why she teaches her techniques to others and how her online teaching through lockdown has led to her launching her own school.
Emily is a great ambassador for the cake industry and was named one of Cake Masters Top 10 Cake Artists of 2019.
Emily Hankins Cakes – https://www.emilyhankins.co.uk/
Emily Hankins Cakes Facebook – https://www.facebook.com/emilyhankinscakes
Emily Hankins Cakes Instagram – https://www.instagram.com/emilyhankinscakes/
Emily Hankins Cakes Pinterest – https://www.pinterest.co.uk/emilyhcakes/
Sammie and Bronya share 5 top tips to work ON your cake business, whilst it’s quiet and you’re not working IN your cake business.
From reviewing your processes, to content planning, these 5 things will keep you focused and make your business work smarter for you when things are busy again!
5 Way to work ON your business Blog Post – https://bronyadcc.co.uk/5-ways-to-work-on-your-cake-business/
Ideal Client Blogpost – https://daisycakecompany.co.uk/ideal-client-for-cake-makers/
Ideal Client Episode with Lex Fleming – https://www.podbean.com/eu/pb-ecdez-db4207
Pinterest Episode with Rachel Emma Waring – https://www.podbean.com/eu/pb-z38cp-dcbcb4
Creative Content Clubhouse Facebook Group – https://www.facebook.com/groups/creativecontentclubhouse
Cake International Facebook Page – https://www.facebook.com/CakeInternational/
LaterCon Social Media Conference (Online) – https://later.com/latercon/
S – Specific
M – Measurable
A – Actionable
R – Relatable and Relevant
T – Time
E – Evaluate
R – Reward
If you plan to fail, you fail to plan
Cake Fear is very real!!
After running Daisy Cake Company for over 10 years, Bronya and Sammie have learnt many ways to combat and deal with the fear and anxiety of cake making.
The Business of Cake Making ran a survey which a lot of fellow cake makers completed. In this episode we unpack the answers and offer and advise and techniques to overcome the very real anxiety that is Cake Fear!
Quick ways to reduce anxiety
If everything is going wrong. You’re hot and sweaty, you’re anxious and you need to focus……
STOP! Breath in hold for 4, breath out for 4……do that 4 times. Fill your belly first before your lungs.
You need to stop and reset yourself.
Take a break!
Close your eyes. Picture yourself somewhere where you really love. Visualise yourself in this calming place. Try to feel and hear all the things around you.
This will focus on something less stressful. It will lower your heart beat and relax you because your are projecting your mind to somewhere that you find relaxing.
Focus on something now.
Focus on the Present:
When people are anxious they are usually obsessing about something that might occur in the future.
You need to focus on now. You need to pause and breath. Pay attention to what’s happening now, for you. It doesn’t matter what’s going on elsewhere. You are important.
By focussing on the present moment will help your ability to manage the situation.
The Happy Place with Fern Cotton – https://www.officialfearnecotton.com/news/2018/2/26/happy-place-podcast
Selfie by Kristen Howerten – https://www.podbean.com/podcast-detail/bsut2-5bf06/Selfie-Podcast
Grounded by Louis Theroux – https://www.bbc.co.uk/programmes/p089sfrz/episodes/downloads
In this episode Bronya and Sammie talk about one of the most feared subjects – Pricing!!
It may be dull and dry, but its essential to ANY business. Do you know the difference between wages and profit? Do you recognise all the hidden costs and time in your business?
Bronya and Sammie don’t tell you what to charge, but they give you guidance, from their experience, how to charge.
Profit First – https://profitfirstbook.com
National Insurance Advise – https://www.gov.uk/self-employed-national-insurance-rates
Tax for Self Employed – https://www.gov.uk/self-assessment-ready-reckoner
This is Part 1 of a 2 Part Interview with The Indulgent Sugarplum, and Channel 4 Extreme Cake Maker, Nastassja.
We decided that the 1 and a half hour long interview was too long for one episode, and too interesting to cut anything out, so we’ve split it into 2 parts.
In Part 1 Nastassja is talking about her journey to becoming the cake maker she is today and what it felt like to get the call from Channel 4.
In Part 2 Nastassja speaks about her aesthetic, design process and inspiration. She tells us how she considers herself an artist, not jut a baker, and how Cake is her canvas. It truly is a new way to look at the creative cake process!
The Indulgent Sugar Plum – https://www.theindulgentsugarplum.com/new-page
The Indulgent Sugar Plum on Instagram – https://www.instagram.com/ms_sugar_plum/
The Indulgent Sugar Plum on Facebook – https://www.facebook.com/Theindulgentsugarplum
The Business of Cake Making – Season 2, Episode 1. Stacey McDonald – The Modern Storyteller
Welcome to Season 2 of The Business of Cake Making.
Episode 1 of Season 2 is all about Storytelling in you business, and how to use communication to make customers out of strangers.
Stacey MacDonald, The Modern Story Teller is a communications expert and explains how your stories can communicate your message to your clients.
The Modern Story Teller – http://www.themodernstoryteller.co.uk/
The Modern Story Teller on Faebook – https://www.facebook.com/TheModernStoryteller/
The Modern Story Teller on Instagram – https://www.instagram.com/the.modern.storyteller/
The Modern Story Teller on Linkedin – https://uk.linkedin.com/in/stacey-macdonald-430441174
The Business of Cake Making Season 1
The Business of Cake Making – Ep 9. Paul Bradford and David Brice from CakeFlix
For this episode Bronya and Sammie chatted to Paul Bradford and David Brice from the Multi Award Winning CakeFlix.
Paul and David openly discuss how their first retail business shaped their current online business, CakeFlix.
CakeFlix is an online educational resource which has changed and developed since it was first launched. This was recorded during the Covid 19 Lockdown, when free online resources were popping up all over. Paul and David have learnt to adapt their business over the years. Find out how they keep their business thriving by keeping on top of and reacting to change.
CakeFlix – https://www.cakeflix.com/
CakeFlix Master – https://www.cakeflix.com/programmes
CakeFlix TV – https://www.cakeflix.com/cakeflix-tv-apps
CakeFlix on Instagram – https://www.instagram.com/cakeflixofficial/
CakeFlix on Facebook – https://www.facebook.com/CakeflixOfficial/
CakeFlix Community Facebook Group – https://www.facebook.com/groups/cakeflixmembers
The Business of Cake Making – Ep 8. Hannah – The Cake Illusionist
Sammie talks to Hannah, The Cake Illusionist. Hannah makes amazing sculpted and structural cakes.
In this episode Sammie talks to Hannah about how her personal struggle resulted in her having a career she truly loves. Also, how she find inspiration from, in her words ‘staying in her lane’, and how she wants to help other cake makers achieve their goals of earning their worth from this business we call cake.
Hannah’s story and work ethic inspirational, and whilst there is no one topic for this episode there is still so much to take away.
Apologies for the technical difficulties that can be heard in this episode. It seems Covid 19 Lockdown is playing havoc with broadband and the internet
The Cake Illusionist Website – https://thecakeillusionist.co.uk/
The Cake Illusionist Online School – https://school.thecakeillusionist.co.uk
The Cake Illusionist on Facebook – https://www.facebook.com/thecakeillusionist
The Cake Illusionist Sculpting School Community Facebook Group for Online School Students – https://www.facebook.com/groups/TCISScommunity/?ref=pages_profile_groups_tab&source_id=731321623568298
The Cake Illusionist on Instagram – https://www.instagram.com/thecakeillusionist/
The Business of Cake Making – Ep 7. Lockdown – Pivoting your Business and using the time to expand your skills
How have you been coping through the Covid-19 Lockdown? We have a catch up on where we are, how businesses can pivot and adapt, and what can we do to use the time to increase our skills.
We also bring back Katie lake Volcof and Lex Fleming to hear their opinions on how Covid 19 will effect their businesses and what they’re doing during the Lockdown time.
It’s a bit of a mish mash, but there are loads of little gems in here with all the links to be found in our shownotes.
The Cake Illusionist – https://school.thecakeillusionist.co.uk/
CakeFlix – https://www.cakeflix.com/
CakeFlix Live TV – https://www.cakeflix.com/live-tv
CakeFlix Master – https://www.cakeflix.com/programmes
Malarkey Cakes School – https://school.malarkeycakes.co.uk/
Lex Fleming – https://www.flemingphoto.co.uk/
British Sugar Craft Guild – https://bsguk.org/
Bread Ahead – https://www.instagram.com/breadaheadbakery/
BronyaDCC Facebook Lives – https://bronyadcc.co.uk/blog/
Podcast Episode 6: Pinterest with Creative Content Coach, Rachel Emma Waring
This episode we move onto one of the more fun parts of business, Marketing, specifically Pinterest.
We invited Creative Content Coach, Rachel Emma Waring to join us to chat all things Pinterest, and why it’s great for Creative Businesses. We pick up some great tips, and find out why and how we should be strategically pinning for our business.
Rachel Emma Studios – https://www.rachelemmastudio.com/
Rachel Emma Waring Instagram – https://www.instagram.com/rachelemmawaring/
Rachel Emma Studio on Pinterest – https://www.pinterest.co.uk/rachelemmastudio/
Rachel Emma Studio Instagram – https://www.instagram.com/rachelemmastudio/
Creative Content Clubhouse Facebook Group – https://www.facebook.com/groups/creativecontentclubhouse/
The Business Proposal Podcast – https://www.thebusinessproposalpodcast.com/
The Business Proposal Podcast Instagram – https://www.instagram.com/businessproposalpodcast/
Podcast Episode 5: Top Tips for Cake Consultations and Deliveries
Bronya and Sammie have conducted hundreds of cake consultations and delivered as many, if not more, large cakes throughout their career.
Hear how the mistakes they’ve made and their wealth of experience has taught them how to do this better. Get their top tips on Consultations and Deliveries.
Learn from their mistakes so you don’t make your own!
Podcast Episode 4: Ideal Client with Lex Fleming
Episode 4 is all about one of the most fundamental topics when running a business – Ideal Client. Lex Fleming, founder of The Wedding Breakfast Club, blows our minds with why we need an Ideal Client, how we get to know our Ideal Client, and how they can stop the anxiety of potential complaints.
Lex Fleming Photography – https://www.flemingphoto.co.uk/
Lex Fleming Photography Instagram – https://www.instagram.com/lexflemingphoto/
Wedding Breakfast Club Website – https://www.suppliers.weddingbreakfastclub.co.uk/
Wedding Breakfast Club on Instagram – https://www.instagram.com/weddingbreakfastclub/
Podcast – Apocolex, available on Spotify and iTunes – https://open.spotify.com/show/7u009y3epPOa4QWV5DEG7b
Podcast Episode 3: Finding your Niche with Katie from Malarkey Cakes
Katie Lake Volcof from Malarkey Cakes and Malarkey Cake School chats to Sammie and Bronya about building her business and the importance of finding a Niche in the market.
Malarkey Cakes Website – https://malarkeycakes.co.uk/
Malarkey Cakes on Instgram – https://www.instagram.com/malarkeycakes/
Malarkey Cakes on Facebook – https://www.facebook.com/malarkeycakes/
Malarkey Cake School Website – https://school.malarkeycakes.co.uk/
Malarkey Cake School on Instagram – https://www.instagram.com/malarkeycakesschool/
Rise Up – The Cake Society – Facebook Group – https://www.facebook.com/groups/riseupthecakesociety
Squires Kitchen School – https://www.squires-school.com/
Podcast – Extra Filling No.2. Carrying on through Covid-19
Sammie and Bronya’s 2nd chat after lock down – find out how we’re coping and how we’ve found another use for our cars.
Oh, and Bronya had to say goodbye because her ‘Drive Thru’ Sunday roast had arrived and it was time for dinner……what strange times!!
Podcast Episode 2: Cake Business Basics
Are you setting up a Cake Business? Want to know the basics of setting up? This episode explains the fundamental differences between being a Cake Business and a Hobby Baker, and what you need to do to be a pukka, bonafide business……you’ll be surprised it’s not as hard as you think!
Food Standards Agency for advise on registering your business and getting all the paperwork you need.
British Sugarcraft Guild. Ideal insurance for businesses making under £7.5k
Direct Line Business Insurance – we’ve heard quite a few cake makers use this.
Podcast – Extra Filling No.1. Covid-19
Bronya and Sammie introduce Extra Filling into The Business of Cake Making Podcast, with a forthnightly chat. This week, how could it be anything else but Covid-19 and how it’s effected business.
Podcast Episode 1: The Intros
Bronya and Sammie, hosts of The Business of Cake Making, and owners of Daisy Cake Company, introduce themselves to the podcast world. Learn how they both got into cake making, and what they’re doing now.
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