The Business of Cake Making Podcast

Are you a cake maker running a business, or a business owner making cakes? Here we hope to help you become the business owner your cakes deserve. Welcome to The Business of Cake Making Podcast, hosted by Bronya and Sammie. Our aim is to help anyone who runs a cake business with advice from our extensive experience. We will have useful information, great guests and hopefully a few laughs along the way.

The Business of Cake Making Season 2

The Business of Cake Making – Season 2. Episode 6 – Emily Hankins

In this episode Bronya and Sammie chat to the wonderful Emily Hankins. Known for her beautiful painted cakes, Emily explains why painted cakes became her thing, why she teaches her techniques to others and how her online teaching through lockdown has led to her launching her own school. 

Emily is a great ambassador for the cake industry and was named one of Cake Masters Top 10 Cake Artists of 2019.

Emily Hankins

Emily Hankins Cakes –

Emily Hankins Cakes Facebook –

Emily Hankins Cakes Instagram –

Emily Hankins Cakes Pinterest –

The Business of Cake Making – Season 2. Episode 5 – Working ON your cake business

Sammie and Bronya share 5 top tips to work ON your cake business, whilst it’s quiet and you’re not working IN your cake business.

From reviewing your processes, to content planning, these 5 things will keep you focused and make your business work smarter for you when things are busy again!

5 Way to work ON your business Blog Post –

Ideal Client Blogpost –

Ideal Client Episode with Lex Fleming –

Pinterest Episode with Rachel Emma Waring –

Creative Content Clubhouse Facebook Group –

Cake International Facebook Page –

LaterCon Social Media Conference (Online) –

S – Specific
M – Measurable
A – Actionable
R – Relatable and Relevant
T – Time
E – Evaluate
R – Reward


If you plan to fail, you fail to plan

The Business of Cake Making – Season 2. Episode 4 – Cake Fear and Anxiety

Cake Fear is very real!!

After running Daisy Cake Company for over 10 years, Bronya and Sammie have learnt many ways to combat and deal with the fear and anxiety of cake making.

The Business of Cake Making ran a survey which a lot of fellow cake makers completed. In this episode we unpack the answers and offer and advise and techniques to overcome the very real anxiety that is Cake Fear!

Quick ways to reduce anxiety

If everything is going wrong. You’re hot and sweaty, you’re anxious and you need to focus……
STOP! Breath in hold for 4, breath out for 4……do that 4 times. Fill your belly first before your lungs.
You need to stop and reset yourself.
Take a break!

Close your eyes. Picture yourself somewhere where you really love. Visualise yourself in this calming place. Try to feel and hear all the things around you.
This will focus on something less stressful. It will lower your heart beat and relax you because your are projecting your mind to somewhere that you find relaxing.
Focus on something now.

Focus on the Present:
When people are anxious they are usually obsessing about something that might occur in the future.
You need to focus on now. You need to pause and breath. Pay attention to what’s happening now, for you. It doesn’t matter what’s going on elsewhere. You are important.
By focussing on the present moment will help your ability to manage the situation.

The Happy Place with Fern Cotton –

Selfie by Kristen Howerten –

Grounded by Louis Theroux –

The Business of Cake Making – Season 2. Episode 3 – Pricing

In this episode Bronya and Sammie talk about one of the most feared subjects – Pricing!!

It may be dull and dry, but its essential to ANY business. Do you know the difference between wages and profit? Do you recognise all the hidden costs and time in your business?

Bronya and Sammie don’t tell you what to charge, but they give you guidance, from their experience, how to charge.

Profit First –

National Insurance Advise –

Tax for Self Employed –

The Business of Cake Making – Season 2. Ep 2. Nastassja, The Indulgent Sugar Plum

Part 1

This is Part 1 of a 2 Part Interview with The Indulgent Sugarplum, and Channel 4 Extreme Cake Maker, Nastassja. 

We decided that the 1 and a half hour long interview was too long for one episode, and too interesting to cut anything out, so we’ve split it into 2 parts.

In Part 1 Nastassja is talking about her journey to becoming the cake maker she is today and what it felt like to get the call from Channel 4.

Nastassja Indulgent Sugar Plum

Part 2

In Part 2 Nastassja speaks about her aesthetic, design process and inspiration. She tells us how she considers herself an artist, not jut a baker, and how Cake is her canvas. It truly is a new way to look at the creative cake process!

Indulgent Sugar Plum Cake

The Indulgent Sugar Plum –

The Indulgent Sugar Plum on Instagram –

The Indulgent Sugar Plum on Facebook –

The Business of Cake Making – Season 2, Episode 1. Stacey McDonald – The Modern Storyteller

Welcome to Season 2 of The Business of Cake Making.

Episode 1 of Season 2 is all about Storytelling in you business, and how to use communication to make customers out of strangers.

Stacey MacDonald, The Modern Story Teller is a communications expert and explains how your stories can communicate your message to your clients.

Stacey MacDonald - The Modern Story Teller

The Modern Story Teller –

The Modern Story Teller on Faebook –

The Modern Story Teller on Instagram –

The Modern Story Teller on Linkedin –

The Business of Cake Making Season 1

The Business of Cake Making – Ep 9. Paul Bradford and David Brice from CakeFlix

For this episode Bronya and Sammie chatted to Paul Bradford and David Brice from the Multi Award Winning CakeFlix.

Paul and David openly discuss how their first retail business shaped their current online business, CakeFlix.

CakeFlix is an online educational resource which has changed and developed since it was first launched. This was recorded during the Covid 19 Lockdown, when free online resources were popping up all over. Paul and David have learnt to adapt their business over the years. Find out how they keep their business thriving by keeping on top of and reacting to change.

Paul Bradford and David Brice - CakeFlix

CakeFlix –

CakeFlix Master –

CakeFlix TV –

CakeFlix on Instagram –

CakeFlix on Facebook –

CakeFlix Community Facebook Group –

The Business of Cake Making – Ep 8. Hannah – The Cake Illusionist

Sammie talks to Hannah, The Cake Illusionist. Hannah makes amazing sculpted and structural cakes. 

In this episode Sammie talks to Hannah about how her personal struggle resulted in her having a career she truly loves. Also, how she find inspiration from, in her words ‘staying in her lane’, and how she wants to help other cake makers achieve their goals of earning their worth from this business we call cake.

Hannah’s story and work ethic inspirational, and whilst there is no one topic for this episode there is still so much to take away.

Apologies for the technical difficulties that can be heard in this episode. It seems Covid 19 Lockdown is playing havoc with broadband and the internet

The Cake Illusionist Website –

The Cake Illusionist Online School –

The Cake Illusionist on Facebook –

The Cake Illusionist Sculpting School Community Facebook Group for Online School Students –

The Cake Illusionist on Instagram –

The Business of Cake Making – Ep 7. Lockdown – Pivoting your Business and using the time to expand your skills

How have you been coping through the Covid-19 Lockdown? We have a catch up on where we are, how businesses can pivot and adapt, and what can we do to use the time to increase our skills.

We also bring back Katie lake Volcof and Lex Fleming to hear their opinions on how Covid 19 will effect their businesses and what they’re doing during the Lockdown time.

It’s a bit of a mish mash, but there are loads of little gems in here with all the links to be found in our shownotes.

Sammie and Bronya, Hosts of The Business of Cake Making

The Cake Illusionist –

CakeFlix –

CakeFlix Live TV –

CakeFlix Master –

Malarkey Cakes School –

Lex Fleming –

British Sugar Craft Guild –

Bread Ahead –

BronyaDCC Facebook Lives –

Podcast Episode 6: Pinterest with Creative Content Coach, Rachel Emma Waring

This episode we move onto one of the more fun parts of business, Marketing, specifically Pinterest.

We invited Creative Content Coach, Rachel Emma Waring to join us to chat all things Pinterest, and why it’s great for Creative Businesses. We pick up some great tips, and find out why and how we should be strategically pinning for our business.

Episode 6 - Rachel Emma Waring, Pinterest

Rachel Emma Studios –

Rachel Emma Waring Instagram –

Rachel Emma Studio on Pinterest –

Rachel Emma Studio Instagram –

Creative Content Clubhouse Facebook Group –

The Business Proposal Podcast –

The Business Proposal Podcast Instagram –

Podcast Episode 5: Top Tips for Cake Consultations and Deliveries

Bronya and Sammie have conducted hundreds of cake consultations and delivered as many, if not more, large cakes throughout their career.

Hear how the mistakes they’ve made and their wealth of experience has taught them how to do this better. Get their top tips on Consultations and Deliveries.

Learn from their mistakes so you don’t make your own!

Podcast - Cake Consultations & Deliveries

Podcast Episode 4: Ideal Client with Lex Fleming

Episode 4 is all about one of the most fundamental topics when running a business – Ideal Client. Lex Fleming, founder of The Wedding Breakfast Club, blows our minds with why we need an Ideal Client, how we get to know our Ideal Client, and how they can stop the anxiety of potential complaints. 

Lex Fleming Photography –

Lex Fleming Photography Instagram –

Wedding Breakfast Club Website –

Wedding Breakfast Club on Instagram –

Podcast – Apocolex, available on Spotify and iTunes –

Podcast Episode 3: Finding your Niche with Katie from Malarkey Cakes

Katie Lake Volcof from Malarkey Cakes and Malarkey Cake School chats to Sammie and Bronya about building her business and the importance of finding a Niche in the market.

Katier Lake Volcof from Malarkey Cakes

Malarkey Cakes Website –
Malarkey Cakes on Instgram –
Malarkey Cakes on Facebook –

Malarkey Cake School Website –
Malarkey Cake School on Instagram –

Rise Up – The Cake Society – Facebook Group –

Squires Kitchen School –

Podcast – Extra Filling No.2. Carrying on through Covid-19

Sammie and Bronya’s 2nd chat after lock down – find out how we’re coping and how we’ve found another use for our cars.
Oh, and Bronya had to say goodbye because her ‘Drive Thru’ Sunday roast had arrived and it was time for dinner……what strange times!!

Podcast Episode 2: Cake Business Basics

Are you setting up a Cake Business? Want to know the basics of setting up? This episode explains the fundamental differences between being a Cake Business and a Hobby Baker, and what you need to do to be a pukka, bonafide business……you’ll be surprised it’s not as hard as you think!

Show Notes:

Food Standards Agency for advise on registering your business and getting all the paperwork you need.
British Sugarcraft Guild. Ideal insurance for businesses making under £7.5k
Direct Line Business Insurance – we’ve heard quite a few cake makers use this.

Podcast – Extra Filling No.1. Covid-19

Bronya and Sammie introduce Extra Filling into The Business of Cake Making Podcast, with a forthnightly chat. This week, how could it be anything else but Covid-19 and how it’s effected business.

Podcast Episode 1: The Intros

Bronya and Sammie, hosts of The Business of Cake Making, and owners of Daisy Cake Company, introduce themselves to the podcast world. Learn how they both got into cake making, and what they’re doing now.

Podcast - The Business of Cake Making

Hosted by Bronya and Sammie of Daisy Cake Company.

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