• competition in cake making
    Blog,  The Business of Cake Making

    Why you should ignore the competition

    We’ve all had it, a new local baker posts on Facebook. They’re selling a 7 tier, all singing, all dancing wedding cake for £30. How can you compete? Well, you can’t and here’s why you shouldn’t AND why you shouldn’t let it bother you. In this post I’m going to tell you why you should ignore the competition! You’ve been in business a little while. You’ve just started getting some steady business, some returning customers and then you see it…..the Facebook post from a new baker on the block. There they are selling everything and more for knock down prices that you can’t possibly compete with. It knocks you for…

  • Blog,  The Business of Cake Making

    Ideal Client for Cake Makers

    Cake Makers, when asked who your Ideal Client is, do you answer, ‘anyone that wants a cake’? Do you make any cake and every cake that comes your way, but are not really enjoying making most of them? That is because not everyone who wants a cake is your Ideal Client. That’s because as a cake maker you need to hone down on the cakes you enjoy the most, and target the ideal clients that order those cakes. Here is our guide to Ideal Client for Cake Makers, based on The Business of Cake Making Podcast, Season 1, Episode 4 with Lex Fleming. To listen to the full podcast click…