• competition in cake making
    Blog,  The Business of Cake Making

    Why you should ignore the competition

    We’ve all had it, a new local baker posts on Facebook. They’re selling a 7 tier, all singing, all dancing wedding cake for £30. How can you compete? Well, you can’t and here’s why you shouldn’t AND why you shouldn’t let it bother you. In this post I’m going to tell you why you should ignore the competition! You’ve been in business a little while. You’ve just started getting some steady business, some returning customers and then you see it…..the Facebook post from a new baker on the block. There they are selling everything and more for knock down prices that you can’t possibly compete with. It knocks you for…

  • Blog,  The Business of Cake Making

    Ideal Client for Cake Makers

    Cake Makers, when asked who your Ideal Client is, do you answer, ‘anyone that wants a cake’? Do you make any cake and every cake that comes your way, but are not really enjoying making most of them? That is because not everyone who wants a cake is your Ideal Client. That’s because as a cake maker you need to hone down on the cakes you enjoy the most, and target the ideal clients that order those cakes. Here is our guide to Ideal Client for Cake Makers, based on The Business of Cake Making Podcast, Season 1, Episode 4 with Lex Fleming. To listen to the full podcast click…

  • Blog,  Cake Decorating,  Celebration Cakes

    Monsta Cake

    The Monsta Cake is the perfect anti-unicorn cake. It’s quick and easy for any homebaker to make and can be adapted to any size to suit the event. One eye, 5 eyes, smiley face or scary teeth, pinks and purples or greens and yellows, whatever your party needs, the Monsta Cake can be tailored to fit perfectly. I made 2 layers of 8” Light and Fluffy Sponge, using a 4 egg mix. The recipe can be found here. I then made our Perfect Buttercream using 500gms butter and 1kg icing sugar. I removed a third of the mix from the bowl, to colour for the hair. To the remaining two…

  • Cake's Essential Ingredients: Flour
    baking,  Blog,  Essentials

    Cake’s Essential Ingredients

    Cakes have 5 main Essential Ingredients* – Flour, Eggs, Sugar, a raising agent and some kind of fat, such as butter. As a general rule, Flour and Eggs are there for structure, Sugar for sweetness, raising agent for air and Butter for flavour. To give you more of an insight into why we include each ingredient, and how they can change how your cakes, here’s a quick basic guide to Cakes Essential Ingredients. Click here for our Classic, Light Fluffy Sponge Recipe *usually, not always. Sometimes cakes can be vegan or gluten free, so can go without one of the ingredients. This article is a generalisation for basic baking techniques…

  • Blog,  Cake Decorating,  Celebration Cakes,  Essentials

    Why Cover Your Cake Board

    Do you cover your Cake Board? When you look at someone else’s cake and marvel at how professional and perfect it looks, how many times do you see it sat on a silver, uncovered board? Not often, I bet! Covering a cake board is quick, easy and an essential finishing touch to make your cake look professional. No matter whether your cake will be naked, buttercream, ganache or fondant finished, a covered cake board will not only give your cake that finishing flourish, but it can also add to the design and overall look of your creation. But, WHY? Basically it’s all about completing your design. A good design should…

  • Blog,  Recipes - tried and tested,  Sweets and Goodies

    Cake Chocolate

        Now I know you may think the title of this post is a typo….Cake Chocolate? Surely that should say Chocolate Cake…..well, actually NO!!! This is one of the easiest recipes ever!! FACT!! What makes this recipe so easy is using an ingredient which has already been mixed. I promise I haven’t lost my mind, but this recipe includes shop bought cake mix. Huh? Really?????……..yup, really!! You did read that right……. shop     bought     cake     mix!!!   I know, I know, but haven’t you all got enough to do over Christmas without making treat making more complicated than needs be? You’ll thank me for…

  • Blog,  Recipes - tried and tested,  Sweets and Goodies

    Easy Peasy Choccie Fudge

    Sweets and Confectionary are notoriously hard to make. Recipes usually involve a confectionary thermometre, use phrases such as Hard Ball, Soft Ball and Hard Crack, and end up with molten sugar, capable of melting concrete! As someone who bakes regularly and is comfortable with a long recipe, they even scare the bejeezus out of me…..although I still give them a go, and have several burn scars to prove it! So, when I discovered this easy peasy recipe I couldn’t help but share it with you all!   There are several versions around the internet, including one on Carnations website – but this is my version. Chocolate Fudge doesn’t get any…

  • baking,  Blog,  Cakes,  Celebration Cakes

    Christmas Yule Log

    What is more Christmassy than a Chocolate Yule Log? A real showstopping centre piece that is easier to make than you probably think. Want to impress someone with your baking prowess? Well seriously this is the bake to go to. Full of chocolatey goodness, and sweet with lightly whipped buttercream, this is a great festive treat.  Follow the video and learn to bake it like a pro. I’ve gone for the more rustic, christmas look, but you can mix up the decoration with a few fondant snowflakes, or even a natural sprig of holly. This is just my second Video Blog, and I’m sorry about the camera in the top…