• How Much do Cake Makers Earn?
    Blog,  The Business of Cake Making

    How Much do Cake Makers Earn?

    So you’ve decided you want to be a cake maker, but how much do cake makers earn? And will you be able to ‘give up the day job’ and do this for a living? The answer is YES, you can do it for a living, but you must learn to price you cakes right and value your time. Now pricing,…

  • competition in cake making
    Blog,  The Business of Cake Making

    Why you should ignore the competition

    We’ve all had it, a new local baker posts on Facebook. They’re selling a 7 tier, all singing, all dancing wedding cake for £30. How can you compete? Well, you can’t and here’s why you shouldn’t AND why you shouldn’t let it bother you. In this post I’m going to tell you why you should ignore the competition! You’ve been…

  • Blog,  The Business of Cake Making

    Ideal Client for Cake Makers

    Cake Makers, when asked who your Ideal Client is, do you answer, ‘anyone that wants a cake’? Do you make any cake and every cake that comes your way, but are not really enjoying making most of them? That is because not everyone who wants a cake is your Ideal Client. That’s because as a cake maker you need to…

  • Blog,  Cake Decorating,  Celebration Cakes

    Monsta Cake

    The Monsta Cake is the perfect anti-unicorn cake. It’s quick and easy for any homebaker to make and can be adapted to any size to suit the event. One eye, 5 eyes, smiley face or scary teeth, pinks and purples or greens and yellows, whatever your party needs, the Monsta Cake can be tailored to fit perfectly. I made 2…

  • Cake's Essential Ingredients: Flour
    baking,  Blog,  Essentials

    Cake’s Essential Ingredients

    Cakes have 5 main Essential Ingredients* – Flour, Eggs, Sugar, a raising agent and some kind of fat, such as butter. As a general rule, Flour and Eggs are there for structure, Sugar for sweetness, raising agent for air and Butter for flavour. To give you more of an insight into why we include each ingredient, and how they can…

  • Blog,  Cake Decorating,  Celebration Cakes,  Essentials

    Why Cover Your Cake Board

    Do you cover your Cake Board? When you look at someone else’s cake and marvel at how professional and perfect it looks, how many times do you see it sat on a silver, uncovered board? Not often, I bet! Covering a cake board is quick, easy and an essential finishing touch to make your cake look professional. No matter whether…

  • Blog,  Recipes - tried and tested,  Sweets and Goodies

    Cake Chocolate

        Now I know you may think the title of this post is a typo….Cake Chocolate? Surely that should say Chocolate Cake…..well, actually NO!!! This is one of the easiest recipes ever!! FACT!! What makes this recipe so easy is using an ingredient which has already been mixed. I promise I haven’t lost my mind, but this recipe includes…

  • Blog,  Recipes - tried and tested,  Sweets and Goodies

    Easy Peasy Choccie Fudge

    Sweets and Confectionary are notoriously hard to make. Recipes usually involve a confectionary thermometre, use phrases such as Hard Ball, Soft Ball and Hard Crack, and end up with molten sugar, capable of melting concrete! As someone who bakes regularly and is comfortable with a long recipe, they even scare the bejeezus out of me…..although I still give them a…